Rules of entry

  • All entries must be submitted via the official online entry system by the final deadline on 29 April 2021.

  • Your written entry must be no more than two single sheets of A4 paper when printed (10 point type, single line spacing), which you will need to save as a PDF and upload from your desktop. 

  • You may illustrate your submission with up to three single sided A4 pages of  supporting material, either via PDF with thumbnail images or upload, but these should be kept to a minimum. As part of your entry you must upload at least one key image and also upload a company logo.

  • The eligibility period for submissions should relate to the period January 2019 – April 2021. If your project ran outside these dates, please only discuss the activity that took place between them. 

  • You may enter the same project into more than one category, but duplicate entries will not be accepted. 

  • Entries must be original or have a significant change to be entered in the awards for a consecutive year.

  • Consultants or suppliers entering an initiative that was carried out for a client must have written consent before completing the official entry form. Consultants are advised to clarify the position with respect to intellectual property with their clients in advance of entering. The client should be available to accompany the consultant/supplier to the judging day. 

  • Unless stated otherwise, the project name given on the entry form is the name that will be used throughout the campaign, on all marketing communications and material, including certificates and trophies, if applicable. Please ensure your project title is no more than 30 characters.

  • Shortlisted finalists will be officially announced in June 2021.

  • Entrants agree to cooperate fully with the judges and their representatives. As part of the judging process, all finalists will be required to attend a judging day on either the 13 or 14 July via a digital platform. We regret that allocated dates cannot be changed, timing requests will be considered but cannot be guaranteed. 

  • Descriptions of submissions from winners and finalists will be published in connection with the Awards. Entrants may mark sensitive parts of their entry ‘not for publication’ (such as exact budget figures etc.), provided such restrictions are not used unreasonably.

  • All finalists have the right to promote themselves as a CIPD People Management Award finalist/winners, where appropriate.

  • Entries will not be accepted from the Haymarket or CIPD and its commercial partners.

  •  The CIPD, People Management magazine and the sponsoring organisations take no responsibility for incidental costs incurred by entrants.

  • The decision of the judges is final and no further correspondence will be considered. Due to the volume of entries we cannot provide feedback on all individual entries.

  • The prize is non-transferable, non-negotiable and no cash alternative will be offered.

Template for entry

Your written entry is the basis on which you will be judged and shortlisted. 
At the beginning of your submission, please state the following information on a title page (this will not count towards your two page entry limit):

Name of category entered
  • Project title - max 30 characters (please include your name for the Michael Kelly student categories)
  • Size of organisation
  • Entering company name (please enter your student centre name for Michael Kelly student categories)
  • Client, if applicable (mandatory for supplier and consultancy categories)

Judges scoring

The judges are instructed to score each entry based on the three key points below: 

Why this initiative was necessary? (out of 15 marks)
The judges will be looking to understand what were the strategic drivers for the initiative and what evidence did you use to make your decisions. See point one of the criteria.
How did you deliver the initiative? (out of 15 marks)
Entrants should present how was work delivered and how obstacles and challenges were overcome. Judges will be keen to see the ways in this initiative stands out, and what makes your work exemplary. This may include how you engaged key stakeholders and customer groups in this work. The judges will look at the specific criteria set for each category.
How did you measure your success? (out of 20 marks)
You will need to show evidence this initiative is both impactful as well as being sustainable. See point 2 of the category criteria.